Kotler, Philip <br/><br/>
Marketing management :   analysis, planning, implementation and control / 
Philip Kotler. 
 - 8th ed. 
 - New Delhi :  Prentice Hall,  1995. 
 - xxix, 801 p. :  ill. (some col.), col. map ;  27 cm. 
<br/><br/><label>ISBN: </label>81-203-0877-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT