TY  - BOOK
AU  - Icfai
TI  - Case studies on MNC's in India
SN  - 81-314-0386-6
U1  - 001.432 
PY  - 2007///
CY  - Hyderabad, India
PB  - ICFAI University Press, 
KW  -  International business enterprises --  --  --  ) ----  Branding (Marketing)
KW  - Management
KW  - Case studies
KW  - India
KW  - Branding (Marketing
KW  -  India
N1  - Includes Bibliographic References related and Index; Section I: Strategic Management 
Section II:  Marketing  Management
ER  -