TY - BOOK AU - Icfai TI - Case studies on marketing strategy SN - 81-314-0181-2 U1 - 001.432 PY - 2006/// CY - Hyderabad, India : PB - Icfai University Press, KW - Marketing KW - India KW - Management KW - Case studies. KW - Case studies KW - Business planning ER -