ICFAI <br/><br/>
Case studies in marketing research & product management /  
ICFAI 
 - Hydrabad:  ICFAI books.  2006. 
 - 286 p. :  illustrations;  27 cm. 
<br/><br/><label>ISBN: </label>81-894-10-18-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management research<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>001.432  / ICF