TY  - BOOK
AU  - ICFAI
AU  -  John, Doris Rajakumari
AU  - Florence, Nightingale P. 
TI  - Case studies on international marketing
SN  - 9788131422120
U1  - 001.432 
PY  - 2009///
CY  - Hyderabad
PB  - Icfai Books, 
KW  - Export marketing
KW  - Case studies.
KW  - Strategic planning
N1  - section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics
ER  -