TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works 
SN  - 8178293706
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Sage Publications
KW  - Advertising
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip046/2003016016.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html
ER  -