Tellis, Gerard J.,  1950- <br/><br/>
Effective advertising :  understanding when, how, and why advertising works / 
by Gerard J. Tellis. 
 - New Delhi :  Sage Publications,  c2004. 
 - 203 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8178293706 9788178293707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Consumers--Attitudes.
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEL.E