TY  - BOOK
AU  - Aaker, David A.
AU  - Batra, Rajeev 
AU  - Myers, John G. 
TI  - Advertising management
U1  - 659.1 
PY  - 1977///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
N1  - Includes index
ER  -