TY  - BOOK
AU  - Lincoln,Keith
AU  - Thomassen,Lars
TI  - How to Succeed at Retail: winning case studies and stratgies for retailers and brands 
SN  - 0749453001
U1  - 658.85 
PY  - 2009///
CY  - Philadelphia
PB  - Kogan Page Limited
KW  - Retail trade
KW  - Brand name products
N1  - Includes index; REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
ER  -