How to Succeed at Retail : winning case studies and stratgies for retailers and brands - Lincoln, Keith; Thomassen, Lars. (Philadelphia : Kogan Page Limited, 2009)
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
Includes index.
Keywords: Retail trade; Brand name products