How to Succeed at Retail : winning case studies and stratgies for retailers and brands /
Keith Lincoln and Lars Thomassen.
- Philadelphia : Kogan Page Limited, c2009.
- xii, 207 p. : ill. ; cm.
Includes index.
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!