Zimmerer, Thomas W. <br/><br/>
Essentials of Entrepreneurship and Small Business Management / 
Thomas W. Zimmerer; Norman M Scarborough 
 - 4th ed. 
 - New Delhi :  Pearson Education,  2007. 
 - 592 p. :  illustrations ; 
<br/><br/>Includes bibliographical reference and indexes. 
<br/><br/>I. THE CHALLENGE OF ENTREPRENEURSHIP.<br/>1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality<br/>II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.<br/>3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business<br/>III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.<br/>6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit<br/>IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS<br/>9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business <br/>Plan<br/>V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE <br/>12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful<br/>Team<br/>End notes<br/>Index 
<br/><br/><label>ISBN: </label>8177587528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>New business enterprises--Management.<br/>Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>338.04  / ZIM.E