Kotler, philip, <br/><br/>
Principles of marketing / 
Philip Kotler; Gary Armstrong; Prafulla Y Agnihotri 
 - 17th ed. 
 - Noida (Uttar Pradesh, Indien) :  Pearson ,  ©2018 
 - xxii, 701 p. :  29 cm 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT