TY  - BOOK
AU  - Reynolds, Jonathan
AU  - Cuthbertson, Christine 
TI  - Retail Strategy : : the view from the bridge 
SN  - 0750656964
U1  - 658.85 
PY  - 2004///
CY  - New Delhi
PB  - Butterworth
KW  - Retail trade
KW  - Planning
KW  - Strategic planning
N1  - 1. Introduction to retail strategy / Jonathan Reynolds --
2. Attracting and keeping customers / Richard Cuthbertson and Richard Bell --
3. Collaboration in the retail supply chain / Richard Bell and Richard Cuthbertson --
4. Planning policy for retailing / Ross Davies --
5. Retail internationalization: how to grow / Elizabeth Howard --
6. Prospects for e-commerce / Jonathan Reynolds --
7. The financial implications of retail strategy / Dmitry Dragun --
8. Supply chain: a core competency for retailers: Interview with Armin Meier, IT and logistics director of Migros / Richard Cuthbertson --
9. Bridging the gap between IT and the business: Interview with Dick Dijkstra, chief information officer and Eric Polman, director, IT strategy and architecture, Ahold / Christine Cuthbertson --
10. Leisure and retailing: Legoland parks: Interview with Mads Ryder, head of Legoland parks and director of Legoland, Billund, Denmark / Jonathan Reynolds --
11. Everything for the trade --
next day: Screwfix Direct: Interview with John Allan, managing director of Screwfix Direct / Jonathan Reynolds --
12. Uniquely Auchan: retailing as invention: Interview with Andre Tordjman, marketing director of Auchan / Richard Bell --
13. Straightforward British approach works in China: Interview with Steve Gilman, international director of B & Q / Elizabeth Howard --
14. Metro in China or a Chinese Metro?: Interview with Dr. Hans-Joachim Korber, chairman and CEO of Metro AG / Richard Bell --
15. Music, movies, more: the specialist retailer: Interview with Alan Giles, chief executive of HMV Media / Christine Cuthbertson --
16. Consumer wellbeing: wellbeing.com: Interview with John Hornby, managing director of Digital Wellbeing / Richard Cuthbertson --
17. Freshen up: differentiation through fresh foods: Interview with Antoni Gari, deputy general manager of Supemercats Pujol SA / Christine Cuthbertson --
18. Integration, challenge and change: Interview with Roland Vaxelaire, president and CEO of Carrefour Belgium / Richard Bell --
19. A passionate journey: creating the right culture in a food retail organization / Fiona Bailey --
20. Wal-Mart's entry into the German market: an intercultural perspective / Reinhart Berggoetz and Martin Laue --
21. Ready to scale up: India's Shoppers' Stop: Interview with B.S. Nagesh, customer care associate, managing director and CEO, Shoppers' Stop / Elizabeth Howard --
22. Creating a global retail brand: Interview with Sir Geoffrey Mulcahy, former group chief executive, Kingfisher plc / Richard Bell --
23. Consolidation in the European mail order market: Interview with Kurt Ebert, former marketing director, Quelle Schickedanz AG & Co / Richard Bell --
24. Modernization in Greek food retailing: Interview with Konstantinos Macheras, general manager, Alfa-Beta Vassilopoulos, SA / Richard Bell --
25. Financial management at Sainsbury's / Dmitry Dragun --
26. An exercise in successful retailing: the case of Tesco / Jonathan Reynolds --
27. Portents: strategic retail futures / Elizabeth Howard
ER  -