TY  - BOOK
AU  - Stafford, Marla R.,
AU  - Faber, Ronald J.,
TI  - Advertising, Promotion and New Media
SN  - 9788120327399
U1  - 659.1 
PY  - 2005///
CY  - New Delhi.
PB  - Prentice-Hall of India private limited.
KW  - Internet advertising Advertising
KW  -  Interactive multimedia
KW  - Interactive marketing
N1  - Includes bibliographical references and index
ER  -