Advertising, Promotion and New Media 
edited by Marla R. Stafford, Ronald J. Faber. 
 - New Delhi.  Prentice-Hall of India private limited.  2005. 
 - xii,380 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120327399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising Advertising.<br/> Interactive multimedia.<br/>Interactive marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / STA.A