TY  - BOOK
AU  - Birn, Robin J.
TI  - Effective Use of Market Research: how to drive and focus better busniess decisions 
SN  - 0749443219
U1  - 658.8 
PY  - 2004///
CY  - London ; Sterling, VA
PB  - Kogan Page
KW  - Marketing research
KW  -  Decision making
KW  - Strategic planning
KW  - Success in business
N1  - Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business
ER  -