Birn, Robin J. <br/><br/>
Effective Use of Market Research :  how to drive and focus better busniess decisions / 
Robin J. Birn. 
 - 4th ed. 
 - London ; Sterling, VA :  Kogan Page,   2004. 
 - xiv, 226 p. ; 
 - Market research in practice series. .
<br/><br/>Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. 
<br/><br/><label>ISBN: </label>0749443219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/> Decision making.<br/>Strategic planning.<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIR.E