TY  - BOOK
AU  - Malhotra, naresh k.
AU  - Dash, Satyabhushan
TI  - Marketing research: an applied orientation 
SN  - 9788131731819
U1  - 658.83 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing research.
KW  - Marketing research
KW  - Methodology
KW  - Marketing
KW  - Management
N1  - Includes bibliographical reference and Index
ER  -