Malhotra, naresh k. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra and Satyabhusan. Dash. 
 - Sixth ed. 
 - New Delhi :  Pearson,  ©2011. 
 - xxviii, 948 pages ; 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research. <br/>Marketing research--Methodology.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL.M