TY  - BOOK
AU  - Gay,richard
AU  - Charlesworth,Alan
AU  - Esen,Rita
TI  - Online marketing: a customer-led approach 
SN  - 0199265852 (pbk.)
U1  - 658.872 
PY  - 2007///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -