TY  - BOOK
AU  - Krishnamacharyulu, C. S. G.
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing: text and cases 
SN  - 9788131732632
U1  - 658.8 
PY  - 2011///
CY  - New Delhi, India : 
PB  - Pearson Education/Dorling Kindersley
KW  - Small business marketing
KW  - India
KW  - Target marketing
ER  -