Krishnamacharyulu, C. S. G.
Rural marketing : text and cases /
C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan.
- 2nd ed.
- New Delhi, India : Pearson Education/Dorling Kindersley, 2011
- xvii, 587 p. : illustrations
9788131732632
Small business marketing--India.
Target marketing--India.
658.8 / KRI