TY  - BOOK
AU  - Thomas, Christopher.
AU  - Maurice, S. Charles
TI  - Managerial economics: foundation of business analysis and strategy 
SN  - 978-9339205041
U1  - 658.15 
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill Higher Education
KW  - Managerial economics
N1  - Includes index
; Part I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Topic 1: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Topic 2: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Managerial Decision MakingCHAPTER 14: Advanced Pricing TechniquesOnline Topic 3: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessOnline Topic 4: The Investment DecisionAPPENDIX: STATISTICAL TABLES
ER  -