TY  - BOOK
AU  - Majumdar, ramanuj
TI  - Consumer behaviour: insights from Indian market (with CD-ROM) 
SN  - 9788120339637
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Consumer behavior
KW  - India
KW  - Marketing
KW  -  Consumer behaviour
N1  - "Eastern economy edition"--Cover; Includes bibliographical reference and Index
ER  -