Majumdar, ramanuj <br/><br/>
Consumer behaviour :  insights from Indian market (with CD-ROM) / 
Ramanuj Majumdar 
 - New Delhi :  PHI Learning,   2010. 
 - ix, 350 p. :  colour illustration, map ; 1 CD-ROM. (4 3/4 in.) 
<br/><br/> "Eastern economy edition"--Cover. 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9788120339637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--India.<br/>Marketing--India.<br/> Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAJ.C