TY  - BOOK
AU  - Jain, Abhinandan K.
AU  - Jambhekar,Ashok.
AU  - Rama Rao,T.P.
AU  - Sreenivas Rao,S.
TI  - Marketing Information Products and Services: a primer for librarians and information professionals
SN  - 0889368171
U1  - 659.1'902 
PY  - 1999///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co., 
KW  - Information services
KW  -  marketing
KW  -  India
KW  - Libraries
KW  -  Public relations
KW  - India
KW  - Public relations
KW  -  Marketing research
N1  - Includes bibliographical references
ER  -