Marketing Information Products and Services :  a primer for librarians and information professionals 
editors by Abhinandan K. Jain ... [et al.]. 
 - New Delhi :  Tata McGraw-Hill Pub. Co.,   1999. 
 - xix, 462 p. ;  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0889368171 007463206-X 9780074632062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information services-- marketing-- India.<br/>Libraries-- Public relations--India.<br/>Information services --Public relations--India.<br/> Marketing research.
<br/><br/><label>Dewey Class. No.: </label>659.1'902  / JAI.M