Lovelock, christopher h. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee 
 - 6th, 7th & 8th  ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2018. 
 - xxii, 817 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789332587687 9780131875524 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV