TY  - BOOK
AU  - Semenik,Richard J.
AU  - Allen,Chris T.
AU  - O'Guinn,Thomas C.
AU  - Kaufmann,Hans Rudiger
TI  - Advertising and Promotions:An Integrated Brand Approach
SN  - 978-81-315-1738-3
U1  - 659.1 
PY  - 2012///
CY  - New Delhi.
PB  - Cengage Learning India Priavte Limited
KW  - Advertising
KW  - Global Market
KW  - Media Planning
N1  - Includes Glossary and Index
ER  -