TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing Research
SN  - 813170937x
U1  - 658.83 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing research
N1  - "SPSS integration"-- Pref; Includes bibliographical references and index
ER  -