Burns, Alvin C. <br/><br/>
Marketing Research / 
Alvin C. Burns, Ronald F. Bush. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2006. 
 - 665 p. ; 
<br/><br/> "SPSS integration"-- Pref. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>813170937x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR.M