TY  - BOOK
AU  - Valladares,june a.
TI  - The craft of copywriting
SN  - 8170368979 (India : HB)
U1  - 659.13/2 
PY  - 2000///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Advertising copy
N1  - Includes bibliographical references (p. 283) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0657/00021782-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/00021782-t.html
ER  -