TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management : : analysis, planning, implementation, and control 
SN  - 81-203-0877-8
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall, 
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -