TY  - BOOK
AU  - Czinkota, Michael R.
TI  - Marketing Best Practices
SN  - 0030211093
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - Dryden Press
KW  - Marketing
N1  - Introduction to marketing --
The marketing environment and social responsibility --
International marketing --
Marketing research and information systems --
Consumer behavior --
Business-to-business marketing --
Market segmentation and target markets --
Product decisions and marketing's role in new product development --
Services marketing --
Marketing channels and distribution --
Retailing and wholesaling --
Integrated marketing communications: advertising, promotions, and other tools --
Personal selling and sales management --
Pricing strategies and determination --
Marketing on the Internet
ER  -