TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
AU  - De Chernatony,Leslie
TI  - Creating Powerful Brands in Consumer, Service, and Industrial Markets
SN  - 0750622407
U1  - 658.8'27 
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Rev. ed. of: Creating powerful brands. 1992; "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/98202117.html
UR  - http://www.loc.gov/catdir/description/els033/98202117.html
ER  -