De Chernatony, Leslie,  1953- <br/><br/>
Creating Powerful Brands in Consumer, Service, and Industrial Markets / 
Leslie de Chernatony and Malcolm McDonald. 
 - 2nd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1998. 
 - xiii, 430 p. :  ill. ; 
 - CIM professional .
<br/><br/> Rev. ed. of: Creating powerful brands. 1992.  "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8'27  / CHE.C