Harris, Thomas L., 1931-

Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler. - Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998. - xiii, 314 p. : ill. ;

Includes bibliographical references (p. 295-296) and index.

0844234117 9780844234120 0844234125 (pbk.)


Communication in marketing.

659.2 / HAR.V