TY  - BOOK
AU  - Lilien, Gary L.,   
AU  - Kotler, Philip
AU  - Moorthy, K. Sridhar
TI  - Marketing models
SN  - 978812031457
U1  - 658.8 
PY  - 2010///
CY  - New Delhi :  
PB  - Prentice-Hall
KW  - Marketing
KW  - Management.
KW  - Gestion
KW  - Marketing management
N1  - 1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation
ER  -