Lilien, Gary L.,     1946 <br/><br/>
Marketing models / 
Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. 
 - New Delhi :    Prentice-Hall,  ©2010. 
 - xv, 803 pages :   illustrations ;   25 cm 
<br/><br/>1. Theory and Models in Marketing --<br/>2. Consumer Behavior --<br/>3. Organizational Buying --<br/>4. Price --<br/>5. Product --<br/>6. Advertising --<br/>7. Promotion --<br/>8. Salesforce --<br/>9. Distribution --<br/>10. New Products --<br/>11. Strategy --<br/>12. Decision Support and Implementation. 
<br/><br/><label>ISBN: </label>978812031457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.  <br/>Marketing --Gestion.<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL