TY  - BOOK
AU  - Aaker,David A.
TI  - Building Strong Brands
SN  - 002900151X
U1  - 658.8'27 
PY  - 1996///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Intangible property
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/simon051/95009238.html
UR  - http://www.loc.gov/catdir/samples/simon031/95009238.html
UR  - http://www.loc.gov/catdir/description/simon031/95009238.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html
ER  -