Aaker, David A. <br/><br/>
Building Strong Brands / 
David A. Aaker. 
 - New York :  Free Press,  c1996. 
 - ix, 380 p. :  ill.; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>002900151X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.<br/>Intangible property--Valuation--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27  / AAK.B