TY  - BOOK
AU  - Mathur, U. C.
TI  - Product and Brand Management
SN  - 8174465499
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Product management
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -