TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471170690 (cloth : alk. paper)
U1  - 658.83 
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/onix03/97021710.html
UR  - http://www.loc.gov/catdir/enhancements/fy0706/97021710-d.html
ER  -