Aaker, David A.
Marketing research /
David A. Aaker, V. Kumar, George S. Day.
- 6th ed.
- New York : Wiley, c1998.
- xvi, 776 p. : ill. (some col.) ;
Includes bibliographical references and index.
0471170690 (cloth : alk. paper) 9171512629
Marketing research.
658.83 / AAK.M