Rust, Roland T. <br/><br/>
Service Marketing / 
Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. 
 - New York :  HarperCollins College Publishers,  c1996. 
 - xx, 508 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0321055918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8  / RUS