TY  - BOOK
AU  - Moorthi, Y. L. R. 
TI  - Brand Management : : the Indian context 
SN  - 8125907394
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Vikas Pub. House..
KW  - Brand name products
KW  - India
KW  - Management
KW  - Health products
KW  - Marketing
ER  -