TY - BOOK AU - Vanauken Brad TI - Branding : a refrence guide to solving your toughest branding problems and strengthening your market position SN - 81-7992-668-0 U1 - 658.8 PY - 2010/// CY - AHMEDABAD PB - JAICO KW - Brand name products KW - Management N1 - Includes bibliographical references and index ER -