TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Strategic marketing
SN  - 978-81-315-0913-5
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning.
KW  - Marketing
KW  - Management
KW  - Strategic management
ER  -