Churchill, Gilbert A Marketing Research : a south Asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel - Australia - Indian : Cengage Learning, 2005. - 687 p. : Ill. ; Includes bibliographical reference and Indexes. ISBN: 9788131510193 8131510190 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.8 / CHU.M